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FIRST DRAUGHT

First Draught is an orange pale ale with refreshing notes of citrus and pineapple, making it the perfect drink for summer. 

Color palette

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LogO

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FONT

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PACKAGING

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PROMOTION

We chose to promote First Draught at different outdoor music venues for concerts and festivals in order to reach our target consumer. The consumer pays a flat rate fee and has access to the sponsored tent and unlimited First Draught Tap. 

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